Do you think about choosing promotional items for your industry specifically, or do you just pick something cool or inexpensive?
When it comes to promotional items, everyone uses pens. We could all use another coffee mug or mask with a company logo. These items are always popular. However, in order for you to get the maximum benefit from your promotional items – getting your name and logo in front of people to remember – there are creative ways to choose the right items for your particular industry.
For example, if you are a towing company, an ice scraper with your name on it is perfect. While your ideal customer is out scraping the ice off their car every morning they are looking at your name they are holding in their hand.
Need ideas? Visit our store or for personalized customer service call 586-884-2375.
How to Choose the Right Promotional Items for Your Industry
The most important thing to consider is how your customers are going to be using the items. Giving them something that will just be tossed in a drawer or discarded after an event doesn’t provide much value. Picture yourself holding the item and using it at a time where your offering would be relevant.
- Where are you?
- What are you doing?
- What prompted you to pick the item up?
- How does it relate specifically to what your company does?
People typically remember things better when they can associate between two or more related events. For example, a travel mug will be used in a vehicle, so if your company is in the automotive industry a travel mug would be much better than a regular coffee mug. If your industry relates to food, cooking, or kitchens, refrigerator magnets would be great! A magnet with measurements on it that includes your name and logo could be super handy while providing long-term visibility.
Specific Industry Ideas
If you don’t see your industry below or would like some more ideas, please contact Brad at 586-884-2375. He is an expert at matching the right items to the right business and our team will provide the personalized attention your marketing deserves.
Automotive Products
This category includes designers, manufacturers, dealerships, auto enthusiasts and car clubs, mechanics, towing, car washes, and even auto insurance companies. Here are some ideas:
- car-shaped stress balls
- key chains
- travel mugs and tumblers
- insurance card sleeves
- shammies
- windshield shades
- ice scrapers
- snow brushes
- flashlights
- tire gauges
- car emergency sets and roadside lights
Food and Beverage
This category encompasses many types of businesses including restaurants and bars, nutrition, education, hotels and hospitality, county clubs, and pretty much anywhere people eat and drink.
Here are some ideas:
- drinkware (pint glasses, mugs, tumblers, and more)
- coasters
- bag clips
- measuring spoons
- magnets
- grocery and wine totes
- koozies
- wine and bottle openers
- cutting boards
- reusable straws
- mints and gum
- pizza cutter
- vegetable brush
Construction and Trades
Construction and Trades industry products can promote your company to homeowners. However, they can also create a connection between industry contractors, workers, civil engineers, employers, designers, investors, architects, safety managers, lawyers, accountants, and all other professions related to the trades. You can even promote environmental construction programs with eco-safe products and encourage safety in the workplace with safety items.
Here are some ideas:
- tools (screwdrivers, measuring tapes, calculators, utility knife, flashlight, etc)
- gloves
- safety glasses
- carabiner clips
- thermos
- clipboard
- Stress balls in a variety of industry-related shapes
- leatherman
- utility case
- aprons and safety vests
- hard hats
Healthcare
You have many options in this category and some that are very specific to your niche. For example, toothbrushes and floss for dentists. We also have “thank you” items to recognize your staff.
Here are some ideas:
- fitness bottles
- pillboxes and pill spitting tools and cutters
- first aid kits
- pedometers
- hand lotion and hand sanitizer
- face masks
- kitchen scale
- cold packs
- sanitizer wipes
- lip balm
- exercise bands
- massagers
- thermometers
- eyeglass repair kits
- ice and gel packs
And much, much more.
Pet Industry
The pet industry encompasses many aspects of pet care including veterinarians, animal clinics, pet services, groomers, trainers, boarding, and more.
Here are some ideas:
- stuffed animals
- paw clips
- leashes
- bowls
- travel bowls
- collars
- collar reflectors
- pet food cover
- calendars with vet reminders and tips
- waste bags and dispensers
- bandanas
- tennis balls and toys
Ready to choose the perfect promotional items for your business? Visit our STORE or call 586-884-2375 and experience excellent customer service for your brand.